SPTM 633 - Sport Marketing

Credits: 3

The course is designed to connect the application of marketing principles to practice through an in-depth examination of theory, research, and current issues in the marketing of sport products, sporting events, sport facilities, sport teams, and sport programs. Students will explore the marketing mix as it relates to the consumer decision-making process.

Prerequisite(s): Admission to the Master of Science Sport Management program

Term(s) Offered:

Check course availability in Spring 2026

Check course availability in First Summer 2026

Check course availability in Second Summer 2026

Check course availability in Fall 2026