May 02, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 305 - Principles of Marketing

Credits: 3

A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion.

Prerequisite(s): ACCT 201  and ACCT 202 *, ECON 208  and ECON 209 *, PSY 201 , and junior standing. (Courses marked * may be taken concurrently with MKTG 305.)

Term(s) Offered: Fall, Spring, Summer


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