ADV 444 - Strategic Campaigns

Credits: 3

Advanced study in the creation and implementation of advertising campaigns. Students will study the evolution of ad campaigns, the various forms of advertising, and local and national ad campaigns. Students also will practice targeting the audience, creating the advertising concept, and selecting media buys and budgeting.

Prerequisite(s): ADV 335 (grade of C or better) and nine hours of advertising.

Term(s) Offered: Spring

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