MBA 606 - Generative AI in Applied Business Contexts

Credits: 3

This course provides a comprehensive introduction to the practical applications of generative AI in various business contexts. The course covers the fundamental concepts and models of generative AI and their relevance to business strategies. Participants will explore how generative AI can enhance marketing campaigns, product development, operations, and financial services through hands-on projects and real-world use cases. Key highlights include optimizing marketing strategies, designing innovative products, and improving supply chain management using predictive models. The course also delves into ethical considerations and emphasizes responsible AI deployment. In the final weeks, learners will gain practical experience in building and deploying AI agents for customer service and business automation, using industry tools. By the end of the course, learners will be equipped to leverage generative AI technologies to create value and enhance productivity in their respective fields.

Prerequisite(s): Admission to MBA Traditional program

Term(s) Offered:

Check course availability in Spring 2026

Check course availability in First Summer 2026

Check course availability in Second Summer 2026

Check course availability in Fall 2026