MKTG 305 - Principles of Marketing

Credits: 3

A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion.

Prerequisite(s): BUAD 101

Term(s) Offered: Fall, Spring, Summer

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