Aug 12, 2026  
2026-2027 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Academic Calendar
  The University
  Admission
  Student Financial Assistance
  Fees and Expenses
  Undergraduate Academic Information and Policies
  Student Handbook and Code of Student Behavior
  Student Policies
  Academic Programs
  Course Descriptions
  College of Liberal Arts
  Kinney College of Nursing and Health Professions
  Outreach and Engagement
  Pott College of Science, Engineering and Education
  Provost’s Office
  Romain College of Business
  University Division
  Core 39
  Honors Program
  University Faculty
  Student Programs and Services
  Other University Offices and Services
  USI Athletics
  Bulletin User Guide
  Archived Publications
  My Portfolio
HELP
2026-2027 Undergraduate Bulletin
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

ADV 101 - Introduction to Advertising

Credits: 3

This foundational course examines the practice and profession of advertising. Course material covers the historical contexts of advertising, brand image, promotion, target audiences, consumer behavior, ethics, and traditional, digital, and social media channels.

 

Term(s) Offered: Fall, Spring, Summer


Search the USI Class Schedule for course availability



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)