| Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2017-2018 Undergraduate Bulletin Program: Marketing Major, B.A./B.S. Minimum Credits Required:__________________ | |||
Marketing Major, B.A./B.S.55 hours (31 hours of Business Core + 24 hours of marketing and business coursework) The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research. |
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Romain College of Business Degree RequirementsStudents seeking a bachelor’s degree with a major from the Romain College of Business must satisfy all business degree requirements and Core 39 requirements listed in the Romain College of Business section of the bulletin. | ||||
Business Core for All Business Majors (31 hours)The following required core courses provide breadth in a college education for business and a foundation for specialization in a major: | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
|---|---|---|---|---|
| CIS 151 - Computer Applications in Business (1) or Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| CIS 201 - Business Processes and Information Systems (2) Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
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| ACCT 201 - Accounting Principles I Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ACCT 202 - Accounting Principles II Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| BCOM 231 - Business Communication USI Core 39: Embedded Experience-Writing. Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| BLAW 263 - Legal Environment of Business Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ECON 265 - Elementary Statistics Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| FIN 305 - Business Finance Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| MNGT 305 - Principles of Management Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| MKTG 305 - Principles of Marketing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| BCOM 401 - Business Career Planning and Professional Development Term(s) Offered: Fall, Spring, Summer | Credits: 1 | |||
| MNGT 452 - Policy Formulation and Implementation USI Core 39: Embedded Experience-Writing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
Note(s):(1) Required of marketing majors (2) Required of accounting and professional services, business administration, business education, computer information systems, finance, and management majors | ||||
Business Major Requirements (21-33 hours)Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years. | ||||
Marketing Major
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Required Courses (12 hours)
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| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| MKTG 332 - Consumer Behavior Term(s) Offered: Fall, Spring | Credits: 3 | |||
| MKTG 438 - Marketing Research Term(s) Offered: Fall, Spring | Credits: 3 | |||
| MKTG 448 - Marketing Management Term(s) Offered: Fall, Spring | Credits: 3 | |||
| MKTG 471 - International Marketing Term(s) Offered: Fall, Spring | Credits: 3 | |||
Directed Electives (12 hours) Choose 4 courses from:
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| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| MKTG 313 - Services Marketing Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 334 - Promotional Strategy Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 342 - Business and Industrial Marketing Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 344 - Personal Selling Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 355 - Interactive Marketing Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 444 - Sales Management Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 447 - Retailing Policy and Management Term(s) Offered: Irregularly offered | Credits: 3 | |||
| MKTG 475 - Seminar in Contemporary Marketing Problems Term(s) Offered: Irregularly offered | Credits: 3 | |||
| BUAD 499 - Business Professional Practice Term(s) Offered: Fall, Spring, Summer | Credits: 1-3 | |||
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Notes:
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