Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Bulletin: 2022-2023 Undergraduate Bulletin Program: Marketing Minor Minimum Credits Required:__________________

Marketing Minor

Romain College of Business 

18 hours

Romain College of Business Minors

Academic minor programs may be completed in accounting, business administration (only available for non-business majors), computer information systems, computer science, economics, entrepreneurship, finance, human resource management, management, marketing, and web development for enterprise. Romain College of Business majors who elect to complete minors will typically have to take more than the 120 hours required for a degree in order to complete requirements for a major and a minor. All pre-requisite courses must be completed before enrollment in any upper-level business or economics course; any exceptions must receive prior approval from the dean of the Romain College of Business.

Marketing Minor Required Courses (6 hours)

Course NameCredits:Term TakenGradeGen Ed
ECON 175 - Fundamentals of Economics or

USI Core 39: Social Science-BS


Term(s) Offered: Fall, Spring
Credits: 3
ECON 208 - Principles of Microeconomics or

USI Core 39: Ways of Knowing-Social Inquiry; Social Science (BS)


Term(s) Offered: Fall, Spring, Summer
Credits: 3
ECON 209 - Principles of Macroeconomics

USI Core 39: Social Science-BS


Term(s) Offered: Fall, Spring, Summer
Credits: 3

 

MKTG 201 - Introduction to Marketing or
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 305 - Principles of Marketing
Term(s) Offered: Fall, Spring, Summer
Credits: 3

 

Directed Electives (12 hours)

Select four Marketing Electives from the list:

Course NameCredits:Term TakenGradeGen Ed
MKTG 313 - Services Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 332 - Consumer Behavior
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 334 - Promotional Strategy
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 342 - Business and Industrial Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 344 - Personal Selling
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 355 - Digital Marketing
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 447 - Retailing Policy and Management
Term(s) Offered: Irregularly offered
Credits: 3
MKTG 471 - International Marketing
Term(s) Offered: Fall, Spring
Credits: 3
MKTG 475 - Seminar in Contemporary Marketing Problems
Term(s) Offered: Irregularly offered
Credits: 3
Notes: