Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Bulletin: 2024-2025 Undergraduate Bulletin Program: Public Relations and Advertising Minor Minimum Credits Required:__________________

Public Relations and Advertising Minor

College of Liberal Arts >> Communication and Media 

18 hours; C or better required in all courses; 2.25 minor GPA required

Required Courses (9 hours)

Course NameCredits:Term TakenGradeGen Ed
ADV 101 - Introduction to Advertising
Term(s) Offered: Fall, Spring, Summer
Credits: 3
PRL 101 - Introduction to Public Relations
Term(s) Offered: Fall, Spring, Summer
Credits: 3
COMM 221 - Social Media Communication
Term(s) Offered: Fall, Spring
Credits: 3

Directed Electives (9 hours)

Students select either 9 credit hours of electives from the offerings for the Public Relations emphasis OR 9 credit hours of electives from the offerings for the Advertising emphasis.

Directed Electives for Public Relations Emphasis

Course NameCredits:Term TakenGradeGen Ed
PRL 362 - Writing for Public Relations

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Fall, Spring, Summer
Credits: 3
PRL 364 - Publications Design
Term(s) Offered: Fall, Spring
Credits: 3
PRL 461 - Seminar in Integrated Marketing Communications
Term(s) Offered: Irregularly offered
Credits: 3
PRL 467 - Crisis Communications
Term(s) Offered: Spring
Credits: 3
ADV 346 - Special Events and Promotion
Term(s) Offered: Irregularly offered
Credits: 3

Directed Electives for Advertising Emphasis

Course NameCredits:Term TakenGradeGen Ed
ADV 335 - Advertising Strategy
Term(s) Offered: Fall or Spring
Credits: 3
ADV 342 - Advertising Design
Term(s) Offered: Fall or Spring
Credits: 3
ADV 346 - Special Events and Promotion
Term(s) Offered: Irregularly offered
Credits: 3
ADV 347 - Advertising Copywriting

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Fall or Spring
Credits: 3
ADV 441 - Seminar in Integrated Marketing Communications
Term(s) Offered: Irregularly offered
Credits: 3
Notes: