| Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2024-2025 Undergraduate Bulletin Program: Public Relations and Advertising Major, Advertising Emphasis B.A./B.S. Minimum Credits Required:__________________ | |||
Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.College of Liberal Arts >> Communication and Media 40 hours; C or better required in all major courses; 2.25 major GPA required |
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Public Relations and Advertising MajorStudents may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas. | ||||
Required Mass Communication Core Classes (16 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
|---|---|---|---|---|
| RTV 255 - Media Production Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 122 - Understanding Media Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 221 - Social Media Communication Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 494 - Mass Communication Law and Ethics USI Core 39: Ways of Knowing-Moral and Ethical Reasoning Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 495 - Mass Communication Research Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 497 - Career Planning and Professional Development Term(s) Offered: Fall, Spring | Credits: 1 | |||
Advertising EmphasisThe Advertising emphasis prepares students for a growing field in communications. Students acquire the essential skills of writing, design, advertising, graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communication theory. In addition to required courses, students may choose from a variety of directed communication electives to enhance career objectives. | ||||
Required Advertising Courses (21 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| PRL 101 - Introduction to Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ADV 101 - Introduction to Advertising Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ADV 335 - Advertising Strategy Term(s) Offered: Fall or Spring | Credits: 3 | |||
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| ADV 342 - Advertising Design Term(s) Offered: Fall or Spring | Credits: 3 | |||
OR | ||||
| PRL 364 - Publications Design Term(s) Offered: Fall, Spring | Credits: 3 | |||
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| ADV 343 - Media Planning Term(s) Offered: Fall or Spring | Credits: 3 | |||
| ADV 347 - Advertising Copywriting USI Core 39: Embedded Experience-Writing Term(s) Offered: Fall or Spring | Credits: 3 | |||
| ADV 444 - Strategic Campaigns Term(s) Offered: Fall or Spring | Credits: 3 | |||
Directed Electives for Advertising Emphasis (3 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| PRL 362 - Writing for Public Relations USI Core 39: Embedded Experience-Writing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| ADV 346 - Special Events and Promotion Term(s) Offered: Irregularly offered | Credits: 3 | |||
| ADV 400 - Independent Study in Advertising Term(s) Offered: Irregularly offered | Credits: 3 | |||
| ADV 440 - Advanced Strategic Campaigns Term(s) Offered: Irregularly offered | Credits: 3 | |||
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| ADV 441 - Seminar in Integrated Marketing Communications Term(s) Offered: Irregularly offered | Credits: 3 | |||
OR | ||||
| PRL 461 - Seminar in Integrated Marketing Communications Term(s) Offered: Irregularly offered | Credits: 3 | |||
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| PRL 466 - Seminar in Public Opinion Term(s) Offered: Fall | Credits: 3 | |||
| PRL 467 - Crisis Communications Term(s) Offered: Spring | Credits: 3 | |||
| ADV 489 - Internship in Advertising Term(s) Offered: Fall, Spring, Summer | Credits: 1-3 | |||
| ADV 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
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