| Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2024-2025 Undergraduate Bulletin Program: Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S. Minimum Credits Required:__________________ | |||
Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.College of Liberal Arts >> Communication and Media 40 hours; C or better required in all major courses; 2.25 major GPA required |
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Public Relations and Advertising MajorStudents may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas. | ||||
Required Mass Communication Core Classes (16 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
|---|---|---|---|---|
| RTV 255 - Media Production Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 122 - Understanding Media Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 221 - Social Media Communication Term(s) Offered: Fall, Spring | Credits: 3 | |||
| COMM 494 - Mass Communication Law and Ethics USI Core 39: Ways of Knowing-Moral and Ethical Reasoning Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 495 - Mass Communication Research Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| COMM 497 - Career Planning and Professional Development Term(s) Offered: Fall, Spring | Credits: 1 | |||
Public Relations EmphasisThe Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communication electives to enhance their career objectives. | ||||
Required Public Relations Courses (21 credits) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| ADV 101 - Introduction to Advertising Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 101 - Introduction to Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 362 - Writing for Public Relations USI Core 39: Embedded Experience-Writing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 365 - Public Relations Administration Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 368 - Strategic Writing Term(s) Offered: Fall, Spring, Summer | Credits: 3 | |||
| PRL 467 - Crisis Communications Term(s) Offered: Spring | Credits: 3 | |||
| PRL 468 - Public Relations Campaigns Term(s) Offered: Fall, Spring | Credits: 3 | |||
Directed Electives for Public Relations Emphasis (3 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| ADV 342 - Advertising Design Term(s) Offered: Fall or Spring | Credits: 3 | |||
OR | ||||
| PRL 364 - Publications Design Term(s) Offered: Fall, Spring | Credits: 3 | |||
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| ADV 346 - Special Events and Promotion Term(s) Offered: Irregularly offered | Credits: 3 | |||
| PRL 400 - Independent Study in Public Relations Term(s) Offered: Irregularly offered | Credits: 1-3 | |||
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| PRL 461 - Seminar in Integrated Marketing Communications Term(s) Offered: Irregularly offered | Credits: 3 | |||
OR | ||||
| ADV 441 - Seminar in Integrated Marketing Communications Term(s) Offered: Irregularly offered | Credits: 3 | |||
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| PRL 466 - Seminar in Public Opinion Term(s) Offered: Fall | Credits: 3 | |||
| PRL 489 - Internship in Public Relations Term(s) Offered: Fall, Spring, Summer | Credits: 1-3 | |||
| PRL 499 - Special Topics Term(s) Offered: Irregularly offered | Credits: 3 | |||
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