| Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Bulletin: 2024-2025 Graduate Bulletin Program: Master of Business Administration, Marketing Concentration (MBA) Minimum Credits Required:__________________ | |||
Master of Business Administration, Marketing Concentration (MBA)Graduate Study at USI >> Romain College of Business 30 Credit hours The Marketing concentration develops strategic and tactical marketing expertise through focus on digital marketing, applications of consumer behavior models, and advanced analytical techniques. Students in the Marketing concentration will gain the knowledge and skills necessary to grow brands, build stronger customer relationships, grow revenue, and become effective marketing leaders in any organization. |
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Graduate Studies Admission Criteria and Application ProcessRefer to the Admission section of the bulletin for information about Graduate Studies admission criteria and the online application process. | ||||
MBA Program Admission RequirementsStudents interested in the Master of Business Administration (MBA) degree should review the Romain College of Business - Dean’s Office section of the bulletin for information about MBA program objectives, accreditation, admission requirements, minimum grade and GPA requirements, program flexibility, and more. | ||||
MBA Core (21 hours)The USI MBA curriculum is designed to provide the educational foundation crucial for success in today’s dynamic business world. The MBA core consists of 7 three-hour courses: | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
|---|---|---|---|---|
| ACCT 601 - Accounting for Decision Making and Control Term(s) Offered: | Credits: 3 | |||
| CIS 601 - Information Systems and Technology Term(s) Offered: | Credits: 3 | |||
| ECON 601 - Managerial Economics Term(s) Offered: | Credits: 3 | |||
| FIN 601 - Financial Management and Markets Term(s) Offered: | Credits: 3 | |||
| MKTG 601 - Marketing Strategies Term(s) Offered: | Credits: 3 | |||
| MNGT 611 - Leadership Skills and Innovation Term(s) Offered: | Credits: 3 | |||
| MNGT 681 - Strategic and International Management Term(s) Offered: | Credits: 3 | |||
Marketing Concentration (9 hours) | ||||
| Course Name | Credits: | Term Taken | Grade | Gen Ed |
| BAN 602 - Data-Driven Decision Making Term(s) Offered: | Credits: 3 | |||
| MKTG 602 - Digital Marketing Term(s) Offered: | Credits: 3 | |||
| MKTG 603 - Consumer Behavior Term(s) Offered: | Credits: 3 | |||
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