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Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Bulletin: 2025-2026 Undergraduate Bulletin Program: Marketing Major, B.A./B.S. Minimum Credits Required:__________________

Marketing Major, B.A./B.S.

 

58 hours (34 hours of Business Core + 24 hours of marketing and business coursework)

The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.

Romain College of Business Degree Requirements

All baccalaureate degree candidates must successfully complete a minimum total of 120 credit hours. Students majoring in accounting and professional services, business administration, computer information systems, finance, management, and marketing complete 55 to 67 hours of coursework divided into three segments:

  • 34 credit hours in business core requirements taken by all business majors,
  • major field requirements totaling 24 to 33 hours, and
  • electives, as needed to total 120 hours

Business majors wishing to complete a second major must complete a minimum of 12 unique hours in the second major. A business major wishing to complete a second baccalaureate degree must complete a minimum of 30 semester hours in addition to those required for their first degree and must fulfill all requirements for the second degree. Transfer students must complete at least one-half of business coursework required for graduation in residence.

  • Business students must achieve a grade point average of at least 2.2 in the first 60 hours of coursework to enroll in upper division business courses.
  • Business students must achieve a grade point average of at least 2.0 in all required business coursework to be eligible for graduation.

Core 39 Requirements for Business Majors

All students must complete Core 39. Romain College of Business majors must complete specific courses in speech, mathematics, social behavior, global communities, and diversity to provide the necessary background in analytical tools and behavioral sciences upon which the advanced study of management is based. The Core 39 courses required for business majors are:

Required Core 39 Courses:

  

Hrs
Foundations Composition/Speech   3
Foundations Mathematics , , , ,or   3-4
Ways of Knowing-Social Inquiry   3
Ways of Knowing-Moral & Ethical Reasoning   3
BS Skills-Social Science   3
Embedded Experience-Global   3
Embedded Experience-Diversity   3
Embedded Experience-Writing  AND 3
    3

The following course should also be completed during the freshman or sophomore year:

  
    3

Business Core for All Business Majors (34 hours)

The following required business core courses provide breadth in a college education for business and a foundation for specialization in a major:

Course NameCredits:Term TakenGradeGen Ed
BUAD 101 - Introduction to Business
Term(s) Offered: Fall, Spring		 Credits: 3
CIS 201 - Business Processes and Information Systems
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
MKTG 201 - Introduction to Marketing
Term(s) Offered: Fall, Spring		 Credits: 3
MNGT 201 - Survey of Management
Term(s) Offered: Fall, Spring		 Credits: 3
ACCT 201 - Accounting Principles I
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
ACCT 202 - Accounting Principles II
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
BCOM 231 - Business Communication

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Fall, Spring, Summer		 Credits: 3
BLAW 263 - Legal Environment of Business
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
ECON 265 - Elementary Statistics
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
FIN 305 - Business Finance
Term(s) Offered: Fall, Spring, Summer		 Credits: 3
BCOM 361 - Business Career Planning and Professional Development
Term(s) Offered: Fall, Spring, Summer		 Credits: 1
MNGT 452 - Policy Formulation and Implementation

USI Core 39: Embedded Experience-Writing


Term(s) Offered: Fall, Spring, Summer		 Credits: 3

Business Major Requirements (24-33 hours)

Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years.

Marketing Major (24 hours)

Required Courses (12 hours)

 

Course NameCredits:Term TakenGradeGen Ed
MKTG 332 - Consumer Behavior
Term(s) Offered: Fall, Spring		 Credits: 3
MKTG 355 - Digital Marketing
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 438 - Marketing Research Methods
Term(s) Offered: Fall, Spring		 Credits: 3
MKTG 448 - Marketing Management
Term(s) Offered: Fall, Spring		 Credits: 3

Directed Electives (12 hours)

Select 12 hours from the following:

Course NameCredits:Term TakenGradeGen Ed
MKTG 313 - Services Marketing
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 334 - Promotional Strategy
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 338 - Marketing Research Tools
Term(s) Offered: Spring		 Credits: 3
MKTG 342 - Business and Industrial Marketing
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 344 - Personal Selling
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 355 - Digital Marketing
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 444 - Sales Management
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 447 - Retailing Policy and Management
Term(s) Offered: Irregularly offered		 Credits: 3
MKTG 471 - International Marketing
Term(s) Offered: Fall, Spring		 Credits: 3

Term(s) Offered: Irregularly offered		 Credits: 3
Credits:
Notes:





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