Marketing Major, B.A./B.S.

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55 hours (31 hours of Business Core + 24 hours of marketing and business coursework)

The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.

Romain College of Business Degree Requirements

Students seeking a bachelor’s degree with a major from the Romain College of Business must satisfy all business degree requirements and University Core Curriculum requirements listed in the Romain College of Business section of the bulletin.

Business Core for All Business Majors (31 hours)

The following required core courses provide breadth in a college education for business and a foundation for specialization in a major:

CIS 151 - Computer Applications in Business Credits: 3 (1) or
CIS 261 - Advanced Microcomputer Applications Credits: 3 (2)
ACCT 201 - Accounting Principles I Credits: 3
ACCT 202 - Accounting Principles II Credits: 3
BCOM 231 - Business Communication Credits: 3
BLAW 263 - Legal Environment of Business Credits: 3
ECON 265 - Elementary Statistics Credits: 3
FIN 305 - Business Finance Credits: 3
MNGT 305 - Principles of Management Credits: 3
MKTG 305 - Principles of Marketing Credits: 3
BCOM 401 - Business Career Planning and Professional Development Credits: 1
MNGT 452 - Policy Formulation and Implementation Credits: 3 (satisfies UCC Synthesis)

Note(s):

(1) Required of marketing majors

(2) Required of accounting and professional services, business administration, business education, computer information systems, finance, and management majors

Business Major Requirements (21-33 hours)

Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years.

Marketing Major

Required Courses (12 hours)

MKTG 332 - Consumer Behavior Credits: 3
MKTG 438 - Marketing Research Credits: 3
MKTG 448 - Marketing Management Credits: 3
MKTG 471 - International Marketing Credits: 3

Directed Electives (12 hours)

MKTG 313 - Services Marketing Credits: 3
MKTG 334 - Promotional Strategy Credits: 3
MKTG 342 - Business and Industrial Marketing Credits: 3
MKTG 344 - Personal Selling Credits: 3
MKTG 355 - Interactive Marketing Credits: 3
MKTG 443 - Tourism and Leisure Marketing Credits: 3
MKTG 444 - Sales Management Credits: 3
MKTG 447 - Retailing Policy and Management Credits: 3
MKTG 475 - Seminar in Contemporary Marketing Problems Credits: 3