Dec 03, 2021  
2013-2014 Undergradate & Graduate Bulletin 
    
2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.


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34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required

Mass Communication majors (Journalism, Public Relations and Advertising, Radio and Television) must adhere to the guidelines  of the Accrediting Council for Education in Journalism and Mass Communication.

Public Relations and Advertising Major


Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Advertising Emphasis


The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Communication Majors, Ethnic Cultures Cognate (3 hours)


Communication Majors, Gender Studies Cognate (3 hours)


Additional Information for the Public Relations and Advertising Major


An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

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