May 19, 2024  
2019-2020 Undergraduate Bulletin 
2019-2020 Undergraduate Bulletin [ARCHIVED PUBLICATION]

Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.

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College of Liberal Arts  >> Communications  

40 hours; C or better required in all major courses; 2.25 major GPA required

Public Relations and Advertising Major

Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.

Public Relations Emphasis

The Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

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