Marketing Major, B.A./B.S.

Romain College of Business Degree Requirements

All baccalaureate degree candidates must successfully complete a minimum total of 120 credit hours. Students majoring in accounting and professional services, business administration, computer information systems, finance, management, and marketing complete 55 to 62 hours of coursework divided into three segments:

• 31 credit hours in core requirements taken by all business majors,
• major field requirements totaling 24 to 33 hours, and
• electives, as needed to total 120 hours

Business majors wishing to complete a second major must complete a minimum of 12 unique hours in the second major. A business major wishing to complete a second baccalaureate degree must complete a minimum of 30 semester hours in addition to those required for their first degree and must fulfill all requirements for the second degree. Transfer students must complete at least one-half of business coursework required for graduation in residence.

• Business students must achieve a grade point average of at least 2.2 in the first 60 hours of coursework to enroll in upper division business courses.
• Business students must achieve a grade point average of at least 2.0 in all required business coursework to be eligible for graduation.

Core 39 Requirements for Business Majors

All students must complete Core 39. Romain College of Business majors must complete specific courses in speech, mathematics, social behavior, global communities, and diversity to provide the necessary background in analytical tools and behavioral sciences upon which the advanced study of management is based. The Core 39 courses required for business majors are:

Business Core for All Business Majors (31 hours)

The following required core courses provide breadth in a college education for business and a foundation for specialization in a major:

• CIS 201 - Business Processes and Information Systems Credits: 3
• ACCT 201 - Accounting Principles I Credits: 3
• ACCT 202 - Accounting Principles II Credits: 3
• BCOM 231 - Business Communication Credits: 3
• BLAW 263 - Legal Environment of Business Credits: 3
• ECON 265 - Elementary Statistics Credits: 3
• FIN 305 - Business Finance Credits: 3
• MNGT 305 - Principles of Management Credits: 3
• MKTG 305 - Principles of Marketing Credits: 3
• BCOM 401 - Business Career Planning and Professional Development Credits: 1
• MNGT 452 - Policy Formulation and Implementation Credits: 3

Business Major Requirements (21-33 hours)

Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years.

Marketing Major