Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.

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College of Liberal Arts >> Communication and Media

40 hours; C or better required in all major courses; 2.25 major GPA required

Public Relations and Advertising Major

Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.

Required Mass Communication Core Classes (16 hours)

RTV 255 - Media Production Credits: 3
COMM 122 - Understanding Media Credits: 3
COMM 221 - Social Media Communication Credits: 3
COMM 494 - Mass Communication Law and Ethics Credits: 3
COMM 495 - Mass Communication Research Credits: 3
COMM 497 - Career Planning and Professional Development Credits: 1

Public Relations Emphasis

The Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communication electives to enhance their career objectives.

Required Public Relations Courses (21 credits)

ADV 101 - Introduction to Advertising Credits: 3
PRL 101 - Introduction to Public Relations Credits: 3
PRL 362 - Writing for Public Relations Credits: 3
PRL 365 - Public Relations Administration Credits: 3
PRL 368 - Strategic Writing Credits: 3
PRL 467 - Crisis Communications Credits: 3
PRL 468 - Public Relations Campaigns Credits: 3

Directed Electives for Public Relations Emphasis (3 hours)

ADV 342 - Advertising Design Credits: 3
OR
PRL 364 - Publications Design Credits: 3
ADV 346 - Special Events and Promotion Credits: 3
PRL 400 - Independent Study in Public Relations Credits: 1-3
PRL 461 - Seminar in Integrated Marketing Communications Credits: 3
OR
ADV 441 - Seminar in Integrated Marketing Communications Credits: 3
PRL 466 - Seminar in Public Opinion Credits: 3
PRL 489 - Internship in Public Relations Credits: 1-3
PRL 499 - Special Topics Credits: 3