Mar 01, 2024  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin [ARCHIVED PUBLICATION]

Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.

College of Liberal Arts  >> Communication and Media  

40 hours; C or better required in all major courses; 2.25 major GPA required

Public Relations and Advertising Major

Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.

Public Relations Emphasis

The Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communication electives to enhance their career objectives.