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Aug 31, 2024
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2024-2025 Undergraduate Bulletin
Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.
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Return to: College of Liberal Arts
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Public Relations and Advertising Major
Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.
Required Mass Communication Core Classes (16 hours)
Public Relations Emphasis
The Public Relations emphasis provides students with a background that includes the essential skills of strategic writing and design to enter the rapidly growing public relations field. Students are prepared to advance their careers through courses in research, strategy development, and integrated marketing. In addition to required courses, students may choose from a variety of directed communication electives to enhance their career objectives.
Required Public Relations Courses (21 credits)
Directed Electives for Public Relations Emphasis (3 hours)
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Return to: College of Liberal Arts
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