Public Relations and Advertising Minor

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College of Liberal Arts >> Communication and Media department

18 hours; C or better required in all courses; 2.25 minor GPA required

Required Courses (9 hours)

ADV 101 - Introduction to Advertising Credits: 3
PRL 101 - Introduction to Public Relations Credits: 3
COMM 221 - Social Media Communication Credits: 3

Directed Electives (9 hours)

Students select either 9 credit hours of electives from the offerings for the Public Relations emphasis OR 9 credit hours of electives from the offerings for the Advertising emphasis.

Directed Electives for Public Relations Emphasis

PRL 362 - Writing for Public Relations Credits: 3
PRL 364 - Publications Design Credits: 3
PRL 461 - Seminar in Integrated Marketing Communications Credits: 3
PRL 467 - Crisis Communications Credits: 3
ADV 346 - Special Events and Promotion Credits: 3

Directed Electives for Advertising Emphasis

ADV 335 - Advertising Strategy Credits: 3
ADV 342 - Advertising Design Credits: 3
ADV 346 - Special Events and Promotion Credits: 3
ADV 347 - Advertising Copywriting Credits: 3
ADV 441 - Seminar in Integrated Marketing Communications Credits: 3