May 09, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

Course Descriptions

 

Liberal Studies
  
  
  

  • LBST 611 - Capstone Elective

    Credits: 3

    The word “rhetoric” can be traced back to the simple assertion “I say” (Eiro in Greek). Almost anything related to the act of saying something to someone-in speech or in writing-can conceivably fall within the domain of rhetoric. This course will explore the various philosophical and psychological theories of man that impinged on various rhetorical theories and practices from classical times to the present. We will see how political, technological, economic, and scientific events affected rhetorical theory and practice and how in turn rhetoric affected them. We will explore the ethical dimensions of rhetoric. We will attempt to salvage the best of past and present theory and practice and attempt to integrate them into comprehensive and useful perspective on rhetoric-and eventually into our own practices in speaking and writing.


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  • LBST 697 - Capstone Project in Liberal Studies I

    Credits: 3

    The first of two courses involving intensive study of a topic within liberal studies, selected with the student’s faculty advisor and approved by the members of the MALS faculty advisory committee. Combined with the LBST 698, the study should yield a written work of sufficient length and quality to warrant a total of six hours of graduate credit, although projects such as artistic creations, computer programs, theatrical productions, and community service programs also may be acceptable. Prereq: acceptance to MALS program; permission of student’s graduate advisor. Final grade recorded as satisfactory or unsatisfactory only.


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Management
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  • MNGT 452 - Policy Formulation and Implementation

    Credits: 3

    Designed to fulfill the needs of the Synthesis category of the University Core Curriculum, this capstone course requires students to develop interdisciplinary solutions for addressing contemporary business problems. In addition to integrating the major fields of business (accounting, finance, marketing, management, computer information systems), this course requires students to address a variety of different topics, such as social issues, diversity, environmental concerns, global/cultural differences, ethics, economics, critical thinking, problem identification, problem solving, communication skills, quantitative analysis, technology, current events, and politics. Through the use of cases, presentations, written projects, class discussions, lectures, and current periodicals, students are exposed to the complexities of conducting business in a changing world. Prereq: MNGT 305 , FIN 305 , MKTG 305  and senior standing.


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  • MNGT 499 - Business Professional Practice

    Credits: 3

    A cooperative work-study program designed to: (1) provide undergraduate business students realistic work experience to improve their understanding of the nature of American and international business; (2) develop student maturity and confidence to decide in which areas of business they should seek their professional careers; and (3) create a work situation where advanced business courses are made more meaningful as a result of the perspective gained from professional experience. From one to three hours may be earned in an academic term, repeatable to a maximum of six credit hours applied as electives in a business bachelor’s degree program. Prereq: Students must have completed or be enrolled in 63 credit hours of credit including the following courses: CIS 151 , ACCT 201  and ACCT 202 , ECON 265 , ECON 208  and ECON 209 , ENG 201 , and SPCH 101. Students must have a minimum overall GPA of 2.75 and minimum GPA of 2.75 in all business courses. Consent of the dean, Director of Professional Practice Program, and appropriate department chairperson is required. Grades assigned as Satisfactory or Unsatisfactory only.


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Marketing
  
  
  
  
  
  
  
  

  • MKTG 355 - Interactive Marketing

    Credits: 3

    This course focuses on the integration of state-of-the-art interactive technologies into the design and implementation of marketing programs for the new millennium. The functions of market identification through customer analysis, and the planning and implementation of conception, pricing, promotion and distribution of ideas, goods, and services to satisfy the market benefit immensely from the capabilities of the rapidly developing information technology (IT) infrastructure. The course also includes introduction into different techniques for differentiating products and services and developing systems to focus on the market niche, establishing interactive links to customers, retrieving online information from customers, and using data mining for market research. Prereq: MKTG 201  or MKTG 305 .


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  • MKTG 601 - Marketing Strategies

    Credits: 3

    Analysis and control of the key marketing variables to develop successful strategic marketing plans. Emphasis on the major components of marketing strategy; establishment of overall corporate objectives; analysis of strategic business units; identification of creative alternatives; and examination of company, target market, and competitors. Views strategy formulation from the global and managerial perspectives. Examines significant marketing strategies and applies them to practical analysis of established marketing cases dealing with new and established product management, pricing, channels, and promotional aspects. Prereq: MKTG 501 or equivalent. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.


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Mathematics

Following certain course descriptions are the designations: F, Sp, Su. These indicate the semesters (fall, spring, summer) in which the course is normally offered and are intended as an aid to students planning their programs of study.
  
  
  

  • MATH 103 - Mathematics for Elementary Teachers I

    Credits: 3

    This course is the first course in a two-course sequence designed to enhance the conceptual understanding and processes of the common content in elementary mathematics curricula. Topics include problem solving, counting, the structure of the decimal system and procedural and conceptual understanding of the four basic operations on whole numbers, decimals and fractions. The use of manipulatives and technology will support learning and teaching in these and other topics studied. Enrollment is only open to students seeking a degree in elementary education or a related degree. This course does not satisfy the A2 category of the University Core Curriculum. Prereq: C or better in MATH 100  or satisfactory placement score.


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  • MATH 107 - Fundamentals of Mathematics for Nursing

    Credits: 4

    This course focuses on understanding the mathematics required for nursing. Topics include algebraic concepts and procedures (equations, ratios, proportions, percentage problems, formulas, logarithmic calculations), geometric concepts and procedures (systems of measurements and conversions, area, volume), problem-solving techniques (modeling, dosage calculations, flow-rate calculations, angle measurements) and an introduction to statistical methods and procedures (measures of central tendency, constructing and interpreting graphs, range, standard deviation and coefficient of variation, normal distributions). This online course is open only to persons with an Associate’s Degree in nursing who have completed at least one semester of intermediate algebra and who are seeking a BS or MS degree in nursing. This course satisfies the A2 category of the University Core Curriculum.


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  • MATH 202 - Mathematical Concepts for Preschool through Primary Teachers

    Credits: 4

    This course extends the fundamental concepts studied in Math 106 and focuses on the topics for early childhood education students. These include concepts and processes in advanced counting, the four basic operations, angles and other geometrical concepts beyond shapes, elementary fractions, decimals, probability, and statistics. The use of manipulatives and technology will support learning and teaching in these and other topics studied. Enrollment is open only to students in early childhood education programs. Prereq: MATH 106 (grade of C or better). This course satisfies the A2 category of the University Core Curriculum.


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  • MATH 291 - Mathematics for Secondary Teachers

    Credits: 3

    This course was designed to enhance the conceptual and procedural understandings of the mathematics that is taught at the secondary level—number theory, algebra, geometry, functions, probability and statistics. Concepts and problems will be viewed from an advanced perspective where the students will investigate alternate definitions and approaches to mathematical ideas; consider proofs, extensions and generalizations of familiar theorems; investigate multiple approaches to problem solving, and study connections between topics from different courses. Understanding and communication of mathematical concepts and processes will be emphasized; the use of technology and manipulatives will be used when appropriate. This course will not serve as an upper level mathematics elective for the major or minor in mathematics. Prereq: MATH 253 , grade of C or better.


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