ADV 441 - Seminar in Integrated Marketing Communications Credits: 3
Approaching organizations' communications issues through the integration of advertising, marketing, and public relations strategies and techniques.
Prerequisite(s): senior standing and PRL 101 (grade of C or better) or ADV 101 (grade of C or better), ENG 101 (grade of C or better), and ENG 201 (grade of C or better) and MKTG 201 or MKTG 305 .
Cross-Listed: PRL 461 ; may be taken only once as one of these courses. Term(s) Offered: Fall
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