Mar 24, 2018  
2013-2014 Bulletin 
2013-2014 Bulletin [ARCHIVED CATALOG]

Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.

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34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required

Mass Communication majors (Journalism, Public Relations and Advertising, Radio and Television) must adhere to the guidelines  of the Accrediting Council for Education in Journalism and Mass Communication.

Public Relations and Advertising Major

Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Public Relations Emphasis

The public relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Communication Majors, Ethnic Cultures Cognate (3 hours)

Communication Majors, Gender Studies Cognate (3 hours)

Additional Information for the Public Relations and Advertising Major

An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

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