MNGT 353 - Entrepreneurship Feasibility Analysis and Business Plan Development

Credits: 3

Students in this course will evaluate the viability of a business venture and develop a business plan. The feasibility component of this course assesses the market opportunity, strategic position operations, risks, and the ability of the product or service to generate payback for the prospective firm. The business plan component of this course addresses the organizational plan, product/service plan, marketing plan, and financial projections for the prospective business.

Prerequisite(s): Junior standing

Term(s) Offered: Fall, Spring

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