Sep 14, 2026  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 201 - Introduction to Marketing

Credits: 3

An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.)

Prerequisite(s): PSY 201  and sophomore standing.

Term(s) Offered: Fall, Spring


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