Nov 26, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 305 - Principles of Marketing

Credits: 3

A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion.

Prerequisite(s):   ECON 208  and PSY 201 

Term(s) Offered: Fall, Spring, Summer


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