CMST 303 - Introduction to Persuasion

Credits: 3

This course focuses on our dual roles as producers and consumers of persuasive messages. Students will examine persuasion in a variety of texts and contexts, as well as examine persuasive elements in human interaction and behavior. In addition to learning about the roles logic, credibility, emotion, and cultural tradition play in persuasion, students will learn strategies for constructing effective and ethical persuasive messages.

Prerequisite(s): CMST 101, CMST 201 (grades of C or better) and junior standing.

Term(s) Offered: Spring, odd-numbered years

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