Sep 13, 2026  
2013-2014 Undergradate & Graduate Bulletin 
    
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2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 313 - Services Marketing

Credits: 3

Emphasis is placed on the role of services in today’s economy. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and entertainment is highlighted. Prerequisite(s): MKTG 201  or MKTG 305 .


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