Sep 13, 2026  
2013-2014 Undergradate & Graduate Bulletin 
    
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2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 332 - Consumer Behavior

Credits: 3

An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives, and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are stressed. Prerequisite(s): MKTG 201  or MKTG 305 .


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