Sep 24, 2026  
2013-2014 Undergradate & Graduate Bulletin 
    
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2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 475 - Seminar in Contemporary Marketing Problems

Credits: 3

Individual investigation of selected marketing problems of contemporary significance will be analyzed and related to assigned readings and current periodical literature. Case studies and field trips also will be used to acquaint the student with actual practices currently employed in marketing. Prerequisite(s): MKTG 305 .


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