SPTM 333 - Sport Marketing

Credits: 3

Introduces marketing tools that are utilized within the sport industry, at thees, promotions, branding strategies, and product position statements. Students also gain professional, intercollegiate, and intercollegiate levels. Sport marketing plans are created, which provide practical experience in developing SWOT analyses, market segmentation approaches, pricing schemes, sponsorship packages, promotions, branding strategies, and product position statements. Students also gain knowledge of foundational concepts such as consumer behavior and market research. Prerequisite(s): Must have completed 48 hours or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

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