SPTM 335 - Sport Publicity and Promotion

Credits: 3

Introduces the responsibilities of college sports information directors or professional sports public relations professionals including writing press releases, creating media kits, and developing crisis communication plans. Additional topics of discussion include the integration of public relations with strategic management, interviews and press conferences, internal and external communication, legal aspects of PR, and the symbiotic relationship between sport and the media. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

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