ADV 342 - Advertising Design

Credits: 3

A study of the techniques of market analysis, product strategy, copy writing, layout and design, and concept development for advertising. Prerequisite(s): ADV 101 (grade of C or better), ENG 101 (grade of C or better), and ENG 201 (grade of C or better). Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.