ADV 343 - Media Planning
The course treats researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan. Prerequisite(s): ADV 101 (grade of C or better), ENG 101 (grade of C or better), and ENG 201 (grade of C or better) and core math or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
Check course availability in Fall 2021
Check course availability in Spring 2022
Check course availability in First Summer 2022
Check course availability in Second Summer 2022
Add to Portfolio (opens a new window)