Nov 08, 2024  
2013-2014 Undergradate & Graduate Bulletin 
    
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2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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ADV 343 - Media Planning

Credits: 3

The course treats researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan. Prerequisite(s): ADV 101  (grade of C or better), ENG 101  (grade of C or better), and ENG 201  (grade of C or better) and core math or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.


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