ADV 347 - Advertising Copywriting

Credits: 3

A study of the principles and practices of writing effective commercial messages for media such as magazines, newspapers, billboards, direct mail, directories, and other promotional copy. It includes studies of message elements; the role of research in developing message strategies; the creative process; and clear, effective, and persuasive copywriting. Prerequisite(s): ADV 101 (grade of C or better), ENG 101 (grade of C or better, and ENG 201 (grade of C or better) or core equivalent. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Su.

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