PRL 468 - Public Relations Campaigns

Credits: 3

A capstone course using research techniques to identify problems and/or public relations opportunities, to monitor implementation of communications programs, and to evaluate those programs using a planning process to develop public relations objectives, strategies, and tactics designed to meet client/employer needs. Students will develop a detailed public relations campaign plan for clients. Prerequisite(s): PRL 368 (grade of C or better) and PRL 365 (grade of C or better), and junior standing or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

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