May 28, 2024  
2013-2014 Undergradate & Graduate Bulletin 
    
2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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RTV 452 - Broadcast and Cable Sales


Credits: 3

Techniques for selling time on radio, television, and cable. Includes interpretation of ratings reports, working with advertising agencies, preparation of sales presentations, and marketing. Prerequisite(s): RTV 151  (grade of C or better) or ADV 101  (grade of C or better); and ENG 101  (grade of C or better) and ENG 201  (grade of C or better) or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.


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