Sep 21, 2021  
2013-2014 Undergradate & Graduate Bulletin 
    
2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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HA 496 - Marketing and Competitive Strategy in Healthcare


Credits: 3

This course focuses on healthcare marketing and strategic planning in healthcare. The increasing complexity of the healthcare system dictates a need for an organized approach to strategy, and one that ties key market issues and needs to a definitive market position, quantifiable objectives, and finally to strategies and actions aimed at achieving the position and objectives. This course allows the student to learn such an organized approach to marketing and strategy. A strategic analysis and plan, as a means to introduce the principles and concepts of strategy applicable to healthcare, will be conducted. Prerequisite(s): HP 211 .


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