Nov 26, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 441 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques.

Prerequisite(s): senior standing and PRL 101  (grade of C or better) or ADV 101  (grade of C or better), ENG 101  (grade of C or better), and ENG 201  (grade of C or better) and MKTG 201  or MKTG 305 .

Cross-Listed: PRL 461 ; may be taken only once as one of these courses.
Term(s) Offered: Spring


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