RTV 354 - Writing for Electronic Media

Credits: 3

Students will learn to write effective copy for radio, television, and the Internet. Assignments will involve writing of advertising and public service copy, and promotional materials for the electronic media. Legal and ethical issues, consumer behavior, and various advertising strategies will also be covered.

USI Core 39: Embedded Experience-Writing

Prerequisite(s): ENG 201 (C or better)

Term(s) Offered: Fall, Spring, Summer

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