Jan 24, 2022  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin
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ADV 335 - Advertising Strategy


Credits: 3

This course examines the theories underlying the practice of strategic planning, execution and evaluation of advertising. The course covers the fundamentals of advertising and provides the necessary tools used by planners to conduct and transform research into strategic proposals.

Prerequisite(s): ADV 101  (grade of C or better)

Term(s) Offered: Fall, Spring


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