May 21, 2022  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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ADV 343 - Media Planning


Credits: 3

Students will learn the concepts behind the strategic selection of media to reach target audiences, media measurements and calculations, and industry trends in media planning. The course will culminate in the creation of a media plan to demonstrate understanding of media planning concepts.

Prerequisite(s): ADV 335  (grade of C or better) and core math

Term(s) Offered: Fall, Spring


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