Mar 28, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 461 - Seminar in Integrated Marketing Communications


Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques.  Team project required.

Prerequisite(s): Senior standing and either ADV 101  or PRL 101  and either MKTG 201  or MKTG 305 

Cross-Listed: Cross-listed with PRL 461  and ADV 441 
Term(s) Offered: Irregularly offered


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