COMM 621 - Strategic Communication

Credits: 3

This course examines research methods and theories to understand, plan, implement, and assess public relations strategies. The course addresses a variety of topics, including digital media, web monitoring, and social media analytics, reputation management, and/or working with the media.

Prerequisite(s): Admission to the Master of Arts in Communication program or the Joint Undergraduate-Master’s Path (JUMP) option of the Communication Studies major (BA/BS degree)

Term(s) Offered: Irregularly offered

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