MKTG 602 - Digital Marketing

Credits: 3

Digital marketing has become a primary focus for many firms due to the profound effect of the internet and related technologies on business marketing strategy and success. This course takes a holistic approach to digital marketing and brings elements of digital marketing to work with set business objectives and strategies. Students will understand the tactics, tools, and strategies needed to develop a comprehensive digital-based strategy that provides consistent and relevant content, maintain customer loyalty, and elevate a business’ use of effective digital marketing techniques. The most current digital marketing topics and frameworks will be covered. In addition, the course will review major digital marketing models to understand how they have been used by ventures to facilitate digital marketing strategies.

Prerequisite(s): Admission to the MBA program

Term(s) Offered:

Check course availability in Spring 2024

Check course availability in First Summer 2024

Check course availability in Second Summer 2024

Check course availability in Fall 2024