Oct 30, 2025  
2023-2024 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Academic Calendar
  The University
  Admission
  Student Financial Assistance
  Fees and Expenses
  Undergraduate Academic Information and Policies
  Student Life
  Student Policies
  Honors Program
  USI Athletics
  Academic Programs
  Course Descriptions
  Romain College of Business
  College of Liberal Arts
  College of Nursing and Health Professions
  Pott College of Science, Engineering and Education
  Outreach and Engagement
  University Division
  Core 39
  University Faculty
  Other University Offices and Services
  Student Handbook and Code of Student Behavior
  Bulletin User Guide
  Archived Publications
  My Portfolio
HELP
2023-2024 Undergraduate Bulletin [ARCHIVED PUBLICATION]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 305 - Principles of Marketing

Credits: 3

A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion.

Prerequisite(s): ECON 208  and PSY 201 

Term(s) Offered: Fall, Spring, Summer


Check course availability in Fall 2025

Check course availability in Spring 2026

Check course availability in First Summer 2026

Check course availability in Second Summer 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)