ADV 346 - Special Events and Promotion

Credits: 3

Students will learn strategic and creative event management through event planning, event analytics, venue selection, safety protocols, communication and promotion, fundraising, budgeting, and policies and procedures. Goals and objectives for the client drive the event planning while supporting the brand.

Prerequisite(s): ADV 342 (grade of C or better) or PRL 364 (grade of C or better)

Term(s) Offered: Fall