ADV 444 - Strategic Campaigns

Credits: 3

A capstone course that focuses on the creation and implementation of advertising campaigns. Students will evaluate the current advertising for a client and using research techniques, follow the steps in creating individual advertising campaigns for the client as outlined in the course.

Prerequisite(s): ADV 335 (grade of C or better), ADV 347 (grade of C or better) and either ADV 342 (grade of C or better) or PRL 364 (grade of C or better); junior or senior standing

Term(s) Offered: Fall, Spring

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