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Dec 10, 2024
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]
Public Relations and Advertising Major, Public Relations Emphasis, B.A./B.S.
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Return to: College of Liberal Arts
34 hours plus 6 hours of Cognates; C or better required in all courses; 2.25 major GPA required
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Public Relations and Advertising Major
Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas. Public Relations Emphasis
The public relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives. Required Public Relations Courses (12 hours)
Electives for Public Relations Emphasis (9 hours)
Mass Communication Majors, Ethnic Cultures Cognate (3 hours)
Mass Communication Majors, Gender Studies Cognate (3 hours)
Additional Information for the Public Relations and Advertising Major
An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields. |
Return to: College of Liberal Arts
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