Master of Business Administration, Marketing Concentration (MBA)

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Graduate Studies >> Romain College of Business

30 Credit hours

The Marketing concentration develops strategic and tactical marketing expertise through focus on digital marketing, applications of consumer behavior models, and advanced analytical techniques. Students in the Marketing concentration will gain the knowledge and skills necessary to grow brands, build stronger customer relationships, grow revenue, and become effective marketing leaders in any organization.

Graduate Studies Admission Criteria and Application Process

Refer to the Admission section of the bulletin for information about Graduate Studies admission criteria and the online application process.

MBA Program Admission Requirements

Students interested in the Master of Business Administration (MBA) degree should review the Romain College of Business - Dean’s Office section of the bulletin for information about MBA program objectives, accreditation, admission requirements, minimum grade and GPA requirements, program flexibility, and more.

MBA Core (21 hours)

The USI MBA curriculum is designed to provide the educational foundation crucial for success in today’s dynamic business world. The MBA core consists of 7 three-hour courses:

ACCT 601 - Accounting for Decision Making and Control Credits: 3
CIS 601 - Information Systems and Technology Credits: 3
ECON 601 - Managerial Economics Credits: 3
FIN 601 - Financial Management and Markets Credits: 3
MKTG 601 - Marketing Strategies Credits: 3
MNGT 611 - Leadership Skills and Innovation Credits: 3
MNGT 681 - Strategic and International Management Credits: 3

Marketing Concentration (9 hours)

BAN 602 - Data-Driven Decision Making Credits: 3
MKTG 602 - Digital Marketing Credits: 3
MKTG 603 - Consumer Behavior Credits: 3